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CHOICES Web Forum: How a statewide sugary drink tax in California could improve health & promote health equity

The CHOICES Project at the Harvard T.H. Chan School of Public Health hosted this virtual Web Forum on June 16, 2021. Key leaders in the field discussed how cost-effectiveness analysis can be a useful decision-making tool to prioritize strategies that promote healthy eating, active living, and health equity.


  • Marcus Plescia, Chief Medical Officer, Association of State and Territorial Health Officials


  • Maria Ochoa, Assistant Deputy Director, California Department of Public Health
  • Jessie Gouck, Senior Program Specialist, California Department of Public Health
  • Kristine Madsen, Associate Professor, University of California Berkeley School of Public Health; Faculty Director, Berkeley Food Institute
  • Jim Krieger, Executive Director, Healthy Food America; Clinical Professor of Medicine and Health Services, University of Washington