Two new CHOICES reports were published today that detail findings from modeling the implementation of either a sugary drink excise tax or a sugary and diet drink excise tax in both New York City and New York state, each at three potential tax rates ($0.01/ounce, $0.015/ounce, and $0.02/ounce).
All 12 tax models resulted in lower levels of sugary drink consumption, thousands of people for whom obesity would be prevented (referred to as “cases” throughout the reports), improved health equity, and hundreds of millions of dollars in health care cost savings.
Projections demonstrate that annual revenue generated from a sugary drink tax is likely substantial. Revenue from the tax could be used for education and health promotion efforts identified by community voices.
Implementing either excise tax at any amount could also serve as a powerful social signal to reduce sugary drink consumption.