CHOICES Study Finds Low-Cost Strategies to Reduce TV Exposure Could Promote Healthy Child Weight

A new study from CHOICES, “Limiting Television to Reduce Childhood Obesity: Cost-Effectiveness of Five Population Strategies” was published online today in Childhood Obesity.


This study, led by Erica Kenney, utilized evidence from systematic reviews and the CHOICES microsimulation model to estimate the cost, population reach, and impact on childhood obesity from 2020 to 2030 of five hypothetical policy strategies to reduce the negative impact of children’s TV exposure: (1) eliminating the tax deductibility of food and beverage advertising; (2) targeting TV reduction during home visiting programs; (3) motivational interviewing to reduce home television time at Women, Infants, and Children (WIC) clinic visits; (4) adoption of a television-reduction curriculum in child care; and (5) limiting noneducational television in licensed child care settings. The team found that interventions to reduce television exposure across a range of settings, if implemented widely, could help prevent childhood obesity in the population at relatively low cost.

To learn more, read the full text of this paper.

Limiting Television to Reduce Childhood Obesity: Cost-Effectiveness of Five Population Strategies.
Kenney EL, Mozaffarian RS, Long MW, Barrett JL, Cradock AL, Giles CM, Ward ZJ, Gortmaker SL. Child Obes. 2021 May 10. doi: 10.1089/chi.2021.0016. Epub ahead of print. PMID: 33970695.